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Sarson’s Launches #SarsonsFryday To Support Consumers & Chippies Alike This Summer
UK’s number one malt vinegar brand*, Sarson’s has pledged to reimburse hundreds of fish and chip dinners this summer as part of their #SarsonsFryday campaign which aims to help consumers and chippies amid the rising cost of living.
From 29th July – 2nd September 2022, Sarson’s will reimburse 100 fish & chip every Friday. The campaign - endorsed by EastEnders’s most famous chippie owner - is set to increase footfall for chippies this summer who may be anticipating low levels as a result of tightened household budgets. The six week long activity will also look to renew the nation’s love for fish and chip shops and promote a sense of community spirit in supporting them.
To claim their free dinner, consumers will need to snap a photo of their order including a Sarson’s bottle or branded promotional signage in store and share it to Twitter or Instagram tagging @SarsonsUK and #SarsonsFryday. All valid entries must ensure they are following @SarsonsUK and keep hold of proof of purchase. For full T&Cs, visit: https://www.sarsons.co.uk/fryday
Bryan Carroll, Deputy Chief Operating of Sarson’s said: “The rising cost of living means we’re naturally all looking for ways to cut down our expenses and one of the first thing that consumers cut back on is meals out and takeaways, leaving many of our favourite chippies at risk.
As we enjoy the warmer weather, we wanted to help the nation support their local so we’re making everyone’s favourite day of the week even better with #SarsonsFryday. Whether it’s a staycation with friends, seaside visit with the whole family or a quiet Friday night in, we want to make sure Brits get their fish & chip fix – so this summer, it’s on us!”
Sarson’s is also continuing its support for chippies with their reprised full-size 20ltr sampling campaign which includes free POS kit including a new ‘Did you know?’ poster, full of fun facts to keep customers entertained while they wait. Perfect for chippies thinking about making the switch or simply those who want to show their customers they are proud to serve Sarson’s. Visit: www.switchtosarsons.co.uk for more details.
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