Inspired by the success of Destiny Harold, better known as @ChipShopDiva, the Merchant employee who brings glamour and humour to life behind the counter, 555 Amanda has launched the 555 Amanda Content Creator Awards, a clever initiative designed to tap directly into the power of User Generated Content (UGC) across the fish and chip industry.
555 Amanda is one of the UK’s leading suppliers of MSC certified Cod Roe to fish and chip shops, as well as premium seafood products including Lobster and ASC certified Salmon to the wider foodservice sector. Part of the global Insula group, the company wanted to recognise the impact that relatable, authentic storytelling can have on visibility and engagement, working with marketing agency Sharp Relations, 555 Amanda created the awards as a fun way to inspire more fish and chip businesses to tell their stories online.
Designed to celebrate creativity within the trade and encourage fish and chip shops to showcase their flair, passion, and community spirit through short-form social media content, from behind-the-scenes videos to customer reactions and recipe twists.
“This campaign is all about shining a light on the incredible personalities within the fish and chip community, and there’s loads of it! One entry this month has already racked up 67k impressions with over 1.5k likes – that’s viral!” says Lars Fey, Export Director for 555 Amanda. “The creativity and pride in the entries so far have been amazing to see, and it’s a great way for us to reach and champion our customers while amplifying authentic, user-led content online.”
The brand has seen a flood of entries from chip shops nationwide, generating a surge in user-generated content that celebrates both the product and the people behind Britain’s favourite takeaway and is asking for more.
To enter simply fill out this form: https://forms.office.com/e/b1HhtpamYG
With new winners announced every other month, the 555 Amanda Content Creator Awards are not only building brand engagement, but it’s also transforming traditional B2B marketing practices. By rewarding the social storytelling power of chip shop owners, 555 Amanda has created a model that’s part competition, part community celebration, and part support for grassroots marketing.
The campaign continues to gain momentum, with new entries rolling in every week, proving that in the world of fish and chips, a good story (and a bit of roe) really does go a long way.
