Chicken is on the menu for Super Bowl 2023!

It’s almost time for one of the biggest dates in both the sporting, and food calendars, Super Bowl LVII.

This year’s final between Philadelphia Eagles and Kansas City Chiefs offers a series of firsts. It will be the first time two black quarterbacks face off on opposing teams in Patrick Mahomes and Jalen Hurts, while the Kelce brothers will become the first siblings to face each other in a Super Bowl final.

What remains the same, however, is the widespread love for fast food and takeaway.

As a market leader in poultry supply to the restaurant, takeaway and QSR markets, we know that large scale sporting events such as the Super Bowl bring a time to enjoy our favourite comfort foods, and none more than fried chicken.

During last year’s big game between the Cincinnati Bengals and the LA Rams, a record amount of 1.25 billion chicken wings were consumed in the US, responsible for 7% of all chicken wing sales in 2022. That’s a lot of messy hands! 

Year on year, the UK is experiencing record numbers of Super Bowl viewers, with eateries and night venues hosting parties and staying open until the early hours of the morning to serve food and drink.

With this in mind, we’re here to offer tips to take advantage of the Super Bowl chicken craze with over [90 seriously tasty, fully cooked and easy-to-prepare products to choose from.

Just wing it!

Super Bowl Sunday is increasingly one of the most popular days for delivery in the UK. Making sure you have a dedicated offering for takeout and delivery is likely to boost orders from those who want to enjoy the big game at home with family and friends.

Using the teams involved to inspire menu specials is a popular way of increasing food sales during the Super Bowl. As the Eagles prepare take on the Chiefs in this year’s big game, there is an opportunity to create something sumptuous to represent both teams, look no further than the BBQ Chicken Wing!

With four flavour profiles to choose from, Meadow Vale’s fully cooked chicken wings are ideal for customers looking for a seriously tasty and convenient bar snack served quickly, and washed down nicely with a favourite bar beverage.

Our BBQ wing range consisting of mid and prime joints are roasted to maintain the succulence of the meat whilst retaining the tangy favour of our signature sauces, meaning you get a consistent high-quality product every time. The opportunity to add further value can be achieved by offering a selection of dipping sauces or toppings, the possibilities are endless.

Once more, cooking wings has never been easier with Meadow Vale. Caterers can cook from frozen in the oven, merry chef, or deep fry and receive the same great seriously tasty results every time. Fun fact? Meadow Vale wings are the only fully cooked wing variety on the market that can be deep fried from frozen without charring.

No waste, no mess, just quality chicken wings cooked quick and served even quicker to keep the punters happy. A Kansas classic enjoyed whether in sporting victory or despair!

Half time happy-hour

The average time for a Super Bowl game to finish is just over 3 hours with long commercials in between, meaning your customers are likely to be looking for a midway snack come the 30-minute half time show!

A key focus will be placed on speeding up service and consistently producing a high-quality food offering during this time. Using Meadow Vale chicken helps the caterer save time and cut out risks of cooking from fresh, whilst providing a consistent premium product for your customers.

Take our highly versatile, award winning Homestyle Shredded Chicken range, which cooks in as little as 90-seconds from frozen and allows the caterer to serve a wide range of great tasting dishes quickly, from a wholesome loaded fries to the breaded chicken Philly’ sandwich!

Touchdown with Combos!

Drinks and food packages are becoming increasingly popular for groups looking to maximise their hospitality experience and cut the financial burden by spreading the costs between them.

Offering a buffet style combo package with a wide range of catering-sized dishes is a popular food consumption trend during Super Bowl, allowing customers to mix and match popular options like pizza, chicken wings, and loaded nachos.

Chicken strips, wings and bites are a winning inclusion in a food and drinks package or the trending ‘wing Wednesday’ style bulk offer, especially among young adults who made up 40% of people that bought food and drink packages during the large-scale sports events last year.

Meadow Vale Foods provide everything the caterer needs for a consistently high performing and easy-to-prepare chicken option for sharers and combos, from our award-winning Homestyle chicken range to our succulent selection breaded and battered mini fillets, all fully cooked and ready to serve in minutes!

So, why not create your own package offer to give groups the perfect matchday treat? See our full range online at www.meadowvalefoods.co.uk and get in touch today for a free sample.

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