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Tango launches Berry Peachy – the first flavour in new Tango Editions range
Britvic is committed to growing the fruit flavoured carbonates category with the launch of Tango Editions: a sugar free, rotational flavour series aiming to drive excitement for retailers and shoppers alike. It combines bold flavours, bold liquids and bold pack designs aimed at standing out on shelf and in the chiller.
The first edition ‘Berry Peachy’ is a great tasting, Peach & Raspberry flavoured drink designed to tickle the tastebuds and deliver the ultimate in tangy refreshment.
With a vibrant pink liquid and a cheeky name, new Berry Peachy is set to be a hit with shoppers this summer, helping retailers grow their soft drink sales throughout the season and beyond.
Ben Parker, at-home commercial director at Britvic, comments: “We know how important it is to keep shoppers on their toes with exciting new innovation, especially in the fruit carbs category. Our ‘Tango Editions’ range was developed for exactly this reason – so retailers can offer their shoppers a series of rotational flavours which disrupt the category through bold tastes, liquids and pack designs.
“Sugar free options have grown ahead of the fruit flavoured carbs category at +12.4%[1], which shows just how important it is for us to continue meeting the needs of health-conscious consumers.”
Tango Editions Berry Peachy Sugar Free is available from all T.Quality depots from the week beginning the 25th April.
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