Celebrating the great tradition of fish and chips, the annual National Fish & Chip Awards showcase the best talent, quality and choice offered by fish and chip businesses across the UK. Rewarding excellence, the awards also put successful businesses on the map, via regional and national media coverage. Now entering their 32nd successful year, and recognised as one of the most prominent and respected seafood industry events in the UK, the awards have come to be regarded as the ‘Oscars’ of the fish and chips world.
Established in 1988, the awards, overseen by Seafish, continue to support the wider fish and chip industry by:
Entering the awards is easy and the accolade of being judged one of the best fish and chip businesses in the UK can have an enormous positive impact on business.
Media activity undertaken by Seafish in relation to the awards generates fantastic publicity for both participating businesses and the wider fish and chip sector.
Across the award categories, various judging rounds culminate at a prestigious awards ceremony in London in January where all the award winners are announced.
The accolade of being shortlisted in the awards can have an enormous impact on business – previous Regional winners’ of the flagship Fish and Chip Shop of the Year Award category have seen their turnover increase by up to 50% and some past National winners have seen their turnover increase by as much as 100%!
However, at every stage of the awards there are fantastic local PR and marketing opportunities for businesses just by being part of the awards. One of the main benefits of participation is the valuable performance feedback report that is supplied post-judging, providing often very valuable impartial insight to a shop’s operations – a process that if undertaken with a commercial mystery dining company could cost shop owners in the region of £100. Just one of the many benefits to be derived from being a part of the annual National Fish & Chip Awards.
TRAVEL AND LEARN
In a number of award categories, shortlisted businesses also have the opportunity to join various all-expense-paid industry study trip visits, providing the opportunity to learn more about where our seafood comes from. Previous visits have included trips to destinations including Norway and north east Scotland.
“2018 has been a year that we will never forget. It was an absolute honour to take the title home to our team at Miller’s and to our loyal customers in Haxby, North Yorkshire, who certainly joined us in celebrating! Most importantly, being crowned the UK’s best fish and chip shop provided us with the best platform to deliver on one of our key promises as a finalist: the commitment to promoting our industry by spreading positive messages about fish and chips as far and wide as possible!”
David, Lesley and Nick Miller, Millers Fish and Chips
NEW FOR 2019
In addition to a simplified and streamlined online entry process, the 2020 awards program welcomes a new award category – the Seasonal UK Seafood Award.
Sponsored by the Scottish Seafood Association www.scottishseafoodassociation.com and the Scottish White Fish Producers Association https://swfpa.com, this award category will recognise and reward fish and chip businesses for their knowledge, use and promotion of the abundance of fresh seasonal fish and shellfish species from UK coastal waters. It will take into account judging criteria including sustainability, responsible sourcing, traceability and best practice with regards to the sourcing and use of seasonal UK fish and shellfish.
The National Fish & Chip Awards encompass a variety of different award categories:
Fish and Chip Shop of the Year Award Open to all independent fish and chip businesses with a takeaway facility.
Fish and Chip Restaurant of the Year Award Open to all independent fish and chip restaurants.
Best Mobile Fish and Chip Operator Award Open to operators of mobile fish and chip businesses.
Best Multiple Fish and Chip Operator Award Open to fish and chip operators with three or more outlets including franchises.
Best Newcomer Award Open to owners of fish and chip shop/restaurant businesses that are new to the industry and who have been in control of their respective business since no earlier than 1 May 2018.
Staff Training and Development Award Open to all fish and chip businesses.
Best Foodservice Operator Award Open to all foodservice operators that serve fish and chips but where fish and chips is not their core offering – such as pubs, cafes, department stores, hotels, travel and leisure outlets.
From Field to Frier Award Open to all fish and chip businesses and rewarding knowledge and promotion of responsible sourcing and sustainability practices regarding potatoes and chips.
Drywite Young Fish Frier of the Year Award Open to all applicants who are aged 25 years or younger as of 31 December 2019.
Marketing Innovation Award Open to all fish and chip businesses.
Good Catch – The Sustainability Award Open to all fish and chip businesses and rewarding knowledge and promotion of responsible seafood sourcing and sustainability practices.
Menu Development and Innovation Award Rewarding businesses that are excelling in educating and informing their customers on dietary and healthy eating choices and also the nutritional values of fish and chips.
NFFF Quality Award ‘Champion Award’ Open to all current National Federation of Fish Friers Quality Award holders.
Best Seafood Week Campaign Award Open to entry from all fish and chip businesses who participate in Seafood Week 2019 (4-11 October).
Seasonal UK Seafood Award Recognising and rewarding fish and chip businesses for their knowledge, use and promotion of the abundance of fresh seasonal fish and shellfish species from UK coastal waters.
HOW TO ENTER
You can also keep up to date with all the latest awards news via
The 2020 awards open for entry on 1 May 2019 – and entries can be submitted at https://fishandchips.awardsplatform.com
CLOSING DATES FOR SUBMISSION OF ENTRIES
The respective closing dates for the submission of completed entries to the various different award categories are:
Fish and Chip Shop of the Year Award 30 June 2019
Drywite Young Fish Frier of the Year Award 30 June 2019
Best Multiple Fish and Chip Operator Award 30 June 2019
Fish and Chip Restaurant of the Year Award 31 July 2019
Best Mobile Fish and Chip Operator Award 31 July 2019
Good Catch – The Sustainability Award 31 July 2019
Best Newcomer Award 31 July 2019
Seasonal UK Seafood Award 31 July 2019
Staff Training and Development Award 31 August 2019
Menu Development and Innovation Award 31 August 2019
Marketing Innovation Award 31 August 2019
Best Foodservice Operator Award 30 September 2019
From Field to Frier Award 30 September 2019
NFFF Quality Award ‘Champion Award’ 30 September 2019
Best Seafood Week Campaign Award 31 October 2019
ENTER AND WIN
All businesses entering the awards by 31 July 2019 will also be entered into a free prize draw to win a trip to London – to visit Billingsgate Fish Market and attend a masterclass course at the Billingsgate Seafood Training Course. The chance to enjoy some great seafood and see the sights of London! This prize trip will include travel, accommodation, course attendance fees and all related travel expenses for two people.